![]() “There was a 5X surge in some categories. Ad spends move to performance marketingĪpart from attractive financing offers from bank cards, financial companies, and platform tie-ups, overall discounts have been higher than 2021. Upgrades to 5G, preference for premium devices, and attractive schemes from financial companies driving BNPL (Buy Now Pay Later) have been key trends for the category. He added, “There is a surge in smartphones worth Rs 20,000 and upwards, while the sale of Rs 10,000 devices has been modest.” “The Average Sale Price (ASP) of smartphones is also on the rise and expected to cross $240,” Prachir said. According to Counterpoint’s estimates, the month-long festive sale season spanning September and October will see smartphones worth nearly $7.6 billion being sold. Nearly 50-60% of all smartphone sales during the online festive period happen in the first week of sale. ![]() On peak days of the sale this year, we have seen the volumes go up by nearly 3X,” said Dipanjan Banerjee, Chief Business Officer at logistics solutions provider Ecom Express.Īccording to industry estimates, total annual ecommerce shipments are expected to grow from nine to 11 billion by 2025. On business-as-usual days, the ecommerce industry was doing nine million shipments per day. ![]() “From festive season sales in 2021 to this year, the growth in shipment volumes has been close to 55%. Similar to previous years, the festive sale season is likely to contribute a 30% increase in baseline sales from 2021, due to new buyers coming on board. He added, “With around 48% of consumers shopping more during the festive season, roughly 50-55 million shoppers contributed to the GMV and growth in festive season sales.” “Ecommerce platforms have clocked sales of approximately Rs 24,500 crore (around $3 billion) in the first four days of festive sales, contributing to around 60% of the projected GMV (Gross Merchandise Value, a measure of total sales) for the first festive sale, and driving the overall Daily GMV to around 5.4X,” said Naveen Malpani, National Sector Leader–consumer and retail, Grant Thornton Bharat. Meesho recorded a nearly 68% jump in orders from 2021, with 3.4 crore orders being placed during its five-day Meesho Mega Blockbuster sale event from September 23 to 27. The sale event brought four million first-time customers. In the runup to its The Big Billion Days sale, Flipkart recorded 35 million app downloads. Flipkart and its group companies, Amazon India, Meesho, and other ecommerce platforms, which conducted sales during September 22 to October 1, reported significant demand from Tier II and Tier III cities during the period. Ecommerce shipment volumes also grew 3X over business-as-usual days during the sale period. NEWS WHEN YOU NEED IT: Text CHRON to 77453 to receive breaking news alerts by text message | Sign up for breaking news alerts delivered to your email here.As the first phase of ecommerce festive sales comes to an end, ecommerce platforms reported nearly 5.4X growth in their overall daily sales. Watch fellow Houstonian Enos in "Hanna" when it debuts March 29 on Amazon Prime Video. It was kind of untouched and great-we would go and hunt for blackberries," Enos told Houstonia Magazine's Sarah Rufca Nielsen in 2016. "I lived on a dead-end street next to another dead-end street, and next to my house it was just woods. ![]()
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